Agency Playbook

The 6-Step Storm
Marketing SOP

StormAxis enables agencies to predict storm opportunities, deploy campaigns instantly, and prove revenue results to contractor clients.

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First-Mover Advantage

Deploy campaigns within minutes of storm confirmation while competitors are still checking weather reports.

Predictable Revenue

Storm intelligence helps you plan campaigns months ahead. Know which regions will see activity before the season starts.

Prove Your Value

Revenue attribution shows clients exactly which dollars came from your campaigns. No more guessing about marketing ROI.

Standard Operating Procedure

From Storm Alert to Revenue Proof

Follow this proven 6-step workflow to deliver measurable storm marketing results for your contractor clients.

01

Platform Setup

Onboard clients in minutes

Create your agency account and add contractor clients. Connect their Google Ads and Meta accounts, then configure their service territories by ZIP code or county.

  • Multi-client dashboard
  • One-click ad account connection
  • Territory configuration wizard
  • White-label client portals
02

Storm Monitoring

Know before competitors

Monitor the Opportunity Radar for real-time storm events. Receive instant alerts when hail, wind, or tornado events impact any of your client territories.

  • Nationwide storm tracking
  • Territory-based alerts
  • Severity scoring
  • Mobile push notifications
03

Opportunity Targeting

AI-scored property lists

Generate hit lists of properties with the highest damage probability. Our AI scores each property based on storm path, roof age, property value, and historical claims data.

  • AI damage scoring
  • Property value ranking
  • Neighborhood-level targeting
  • CSV/KML export
04

Campaign Deployment

Launch in minutes

Deploy targeted ad campaigns across Google and Meta within minutes of storm confirmation. Pre-built templates and AI-generated creatives accelerate launch.

  • One-click deployment
  • AI creative generation
  • Geo-targeted campaigns
  • Budget controls
05

Contractor Execution

Routes & leads delivered

Your contractor clients receive optimized canvassing routes via mobile app. Leads from campaigns flow directly into their CRM with full attribution.

  • Mobile canvassing app
  • TSP-optimized routes
  • Lead delivery
  • Team dispatch
06

Revenue Attribution

Prove your value

Track leads through inspections, contracts, and closed revenue. Show clients exactly how much revenue your marketing generated per storm event.

  • Storm-to-revenue tracking
  • Cost per signed roof
  • Client reporting
  • ROI dashboards

Agency Growth Playbook

Turn Storms Into Long-Term Clients

Use storm intelligence to acquire new contractor clients and convert them into recurring revenue.

01

Contact Contractors in Storm-Affected Areas

When a major storm hits, StormAxis identifies every roofing contractor in the affected region. Reach out with a specific opportunity: "There are 12,000 properties in your area that likely need roof inspections."

02

Deploy Rapid Campaigns

Launch geo-targeted Google and Meta campaigns within hours. Storm-aware creatives and landing pages convert better than generic roofing ads.

03

Generate Measurable Revenue

Track every lead through the sales funnel. When the contractor closes a $15,000 roof, you can show exactly which campaign, keyword, and creative drove that sale.

04

Convert to Long-Term Retainer

After proving ROI on the storm campaign, transition the contractor to a monthly retainer. You've demonstrated value—now maintain the relationship through consistent storm monitoring.

Ready to Add Storm Marketing to Your Services?

Join agencies using StormAxis to deliver predictable, measurable results for roofing contractors.